We’re over the moon to announce that we’ll be sponsoring the best licensed lifestyle brand award at the Brand and Lifestyle Licensing Awards (B&LLAs) on April 27th.

As the industry continues to grow and evolve we’re delighted to show our support for the persistence of this growth through the positive reinforcement that the B&LLAs can bring to the markets and retail. We’re proud to be a part of and an event where licensing successes are celebrated.

To have an event where true lifestyle brands and their licensing programs are recognised and celebrated is a progressive move for the industry. A move we not only embrace but also actively perpetuate and encourage. The awards highlight how creative brand extension can strengthen a brand and enhance the route to consumer discovery by providing brands with new and innovative ways to connect with consumers.

In this age of social media, what we share is as important as what we wear. We work with brands every day ensuring that their brand extension programs are in and of the world of that brand’s ecosystem. We create stronger consumer attachment and ensure there is no disconnect through the employment of ‘forced’ brand extensions.

The awards not only raise awareness but also celebrate the practice of brilliant brand extension, and how it sets the bar for the industry while uncovering and revealing the ‘art of possible’.